A huge dataset on cultural engagement, described as “the largest…anywhere in the world”, is being opened up to researchers by The Audience Agency.
The agency, which receives funding from Arts Council England to gather national data on arts audiences, is inviting proposals for papers using this resource. These will be published in a special issue of the academic journal Cultural Trends next year.
Invited submissions will be subject to rigorous double blind peer review and should broadly
address one or more of the following themes:
- Critical applications of innovative or emerging audience research methods and methodologies
- Artist-based approaches to audience engagement
- ‘Implicated spectatorship’ in applied and specific contexts (e.g. prisons and hospitals).
- The potential for a strategic approach to audience research and data to drive sectoral change
- How analytical tools and data analysis methods from other fields may provide new insight and understanding on current patterns of cultural consumption via Audience Finder
- The potential for data-driven decision-making arising from Audience Finder to improve the resilience of the cultural sector
- Analysis of the dataset within Audience Finder to inform policy development and implementation.